Social Commerce Found Within Facebook Code

By David Cohen 

The developer who discovered the XFBML tag for a Facebook want button, Tom Waddington, is at it again, finding references to social commerce within the social network’s code.

Waddington told Mashable the “socialcommerce” coding would allow users to share product purchases, charitable donations, or items purchased within Facebook games to their profile pages and timelines.

The Cut Out + Keep developer told Mashable:

The fact the code contains references to “socialcommerce” is a sign that they’re taking it seriously. In the same way music, news, and videos are shared on the site, Facebook is planning to allow users to share both wants and purchases, from items bought within games to donations.

Considering the huge impact Facebook music has had on Spotify and news integration for sites such as Yahoo, social shopping seems to be the next focus. The important distinction is that these aren’t custom integrations — they will be sanctioned and controlled by Facebook, which means they will get the premium placements, similar to the trending articles unit.

Readers: How do you think Facebook will seek to incorporate social commerce?

Image courtesy of Shutterstock.