Social Analytics Service Topsy Adds Email Alerts and Reports

By Devon Glenn 

Topsy has announced the launch of two new features for quickly delivering social media insights to the people at the office who need them most. Starting today, subscribers to the social analytics service can sign up for email alerts and reports on trending topics.

Offering a real-time analysis of public conversations, Topsy is one of three companies that recently scored a deal with Twitter for full access to the firehose of Tweets. It has both a consumer-facing search bar for discovering trends and an enterprise service for monitoring organizations and brands.

Topsy will now use email alerts to immediately notify the accountholders of an increase in mentions or a change in sentiment surrounding the topics they follow before they start trending, the company said.

The reports, which are aimed at senior executives and managers, are more of a digest of the conversations surrounding a topic in a given timeframe, or a comparison of how often a particular brand is mentioned compared to a competitor.  They include information such as the top Tweets, links, and media as well as a sentiment analysis.

“Topsy Pro is getting significant traction with brands and media organizations as well as the agencies that serve them. A consistent request that we’ve heard from these organizations is the ability to monitor all conversations and be proactively alerted with the most important information to their business,” said Jamie de Guerre, vice president of product at Topsy, in a statement.  “Topsy Alerts and Reports deliver on what our customers have been asking for by putting the most important insights in their inbox on a regular basis and at the outset of breaking news or trends.”