Social Ads Tool Debuts Optimized CPM Bidding For Facebook Ads

Facebook ad-management system Social Ads Tool introduced optimized CPM (cost per impression) bidding, which allows brands to take advantage of Facebook’s internal bidding and ad delivery system and focus their attention on certain metrics.

Facebook ad-management system Social Ads Tool introduced optimized CPM (cost per impression) bidding, which allows brands to take advantage of Facebook’s internal bidding and ad delivery system and focus their attention on certain metrics.

Optimized CPM bidding from Social Ads Tool allows brands to specify that the social network should tailor the delivery of their ads based on:

  • Actions (not available for ads outside of Facebook)
  • Clicks
  • Reach
  • Social impressions

First, users must select between two types of bids:

  • Optimized CPM (using bids), which gives them the option of specifying actual bids for actions, clicks, reach, and/or social impressions.
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