Snap Inc. Takes Flite (Report)

By David Cohen Comment

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Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode.

Wagner reported that the deal is an acqui-hire, meaning that Snap Inc. was more focused on the Flite team than on its technology.

According to Wagner, Flite focuses on content creation, such as tools that enable brands to create digital ads, 360-degree video ads and vertical video ads optimized for mobile.

Readers: What are your thoughts on this acquisition by Snap Inc.?

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