Small Businesses: Are You Getting Social Media Wrong? [Infographic]

By Megan O'Neill 

These days the number of small businesses on Facebook, Twitter and other social sites is higher than ever, but recent surveys have shown that they might be getting social media wrong!  A new infographic from Intuit explores ‘How Small Businesses Are Using Social Media’ and sheds some light on why many of these small businesses might be getting it wrong.

The infographic sites a Zoomerang survey over over 1,000 small businesses.  Surprisingly, while 12 percent of the small businesses surveyed employ someone full-time to manage their social media and 8 percent employ someone part-time, a whopping 74 percent of small businesses employ no one to handle their social media marketing.

In addition, many small businesses are clueless about which social networking sites they should be focusing their attention on and what actions they should be taking on those sites.  Intuit helps, with statistics that show just how powerful Facebook is as a social networking tool for businesses, as well as a run-down of the most effective Facebook tactics to reach customers.

Check out the infographic below to see whether your social media strategy matches up with the most effective tactics below.  According to the infographic, is your small business getting social media right or wrong?

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.