Size Doesn't Matter: Fast Data is Better than Big Data

Apparently you can do a lot with a little- Today's GigaOm BigData conference in NYC boils down what it means to track and store consumer data

Today at GigaOm’s BigData conference in NYC the experts weighed in on data forecasting, data prediction, and storage of massive amounts of data. The opening conclusion was that fast data is better than big data, though Jeff Jonas, Distinguished Engineer of IBM argued that keeping large amounts of raw data and letting technology catch up is best because with a big data sample results can be more accurate and have lower false positives and lower false negatives.

So why or should we care? Because everything we do is tracked online, everything we do is tracked via mobile, and companies already have stored these valuable data points.

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