SimilarWeb Acquires Content Curation Platform Swayy

By Justin Lafferty Comment


SimilarWeb, a digital measurement company, announced Monday the acquisition of Israeli-based startup Swayy — a personalized content curation platform.

Swayy helps brands discover and share engaging user-generated content via social media. Swayy’s employees will join SimilarWeb and the Swayy app will be decommissioned.

Or Offer, SimilarWeb’s founder and CEO, welcomed Swayy in a press release:

The Swayy team are super talented and we have been tracking their progress for awhile. When the opportunity came to bring them into the SimilarWeb fold we didn’t hesitate for a second. We have great ambitions at SimilarWeb, having grown from 70 to close to 200 employees over the last 12 months. The Swayy team will help us improve the quality and depth of our products right from the start.

The Swayy team will apply their skills to SimilarWeb, improving data around the usage patterns of millions of apps and websites.

Swayy launched in 2013 and has been backed by Elevator Fund, Star FarmVentures and RSL. Swayy’s 4 founders — Ohad Frankfurt, Oz Katz, Shlomi Babluki, and Lior Degani — will join SimilarWeb’s rapidly-expanding team.