Interview With Sean Rad, CEO of ad.ly

I recently had the chance to have a few words with Sean Rad from ad.ly, an advertising service for Twitter. Ad.ly describes itself as “an in-stream advertising platform that matches top-tier Twitter publishers with top-tier brands”. In short, ad.ly connects big brands with the biggest Twitter accounts on the web, and allows brands to propose advertising to the top publishers. Some of their publishers are TechCrunch, Kim Kardashian, Newsweek and Gossip girl, and some of the brands are NBC, Sony, Microsoft and Universal.

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