Scoreloop: Mobile Gamers Want Social Interactions
Scoreloop, a social gaming platform on the iPhone, Android and other mobile operating systems, has been working to figure out the motivations of mobile gamers. Today they’re releasing the first of a three-part study, based on surveys and one-to-one interviews with their target audience.
The first interesting result: a large number of mobile gamers are actually play while they’re simultaneously on Facebook, interacting with friends. Out of Scoreloop’s total pool of respondents, some 66 percent said they multi-task while playing mobile games; most of those people report social networking activities while they game:
“We see here that people don’t fully focus on the game,” says Scoreloop CEO Marc Gumpinger.
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