Rovio brings Angry Birds Friends to mobile


By Emanuel Maiberg Comment


Finnish mobile game developer Rovio today announced it’s bringing the Facebook version of its flagship title, Angry Birds Friends, to mobile.

Angry Birds Friends is different from the other mobile versions in the franchise in how it monetizes and its social hooks. Whereas in the mobile versions a single lifetime purchase of $0.99 unlocks all of the game’s levels and powerups, players of Angry Birds Friends can only purchase a limited number of powerups that range from 20 uses for $1 to 1000 uses for $20. The Facebook version of the game also includes exclusive levels and items. Rovio has also expanded the game’s social features for Facebook, integrating Open Graph so users can add the app to Timeline, creating a more visible leaderboard that stays on the right side of the screen and allowing players to send and receive gifts. Players can also collect bonuses for playing every day and competing in weekly tournaments.

Rovio, presumably, hopes to drive up engagement by offering all of these social features and monetization methods to mobile players.

Angry Birds Friends peaked after it officially launched in May 2012 with 24.1 million monthly active users. It has been losing users steadily since, but seems to have platued in December 2012. Today AppData has Angry Birds Friends at an estimated 10.8 million MAU, placing it in the No. 38 spot of thr most popular Facebook games by MAU (right behind FreshPlanet’s SongPop and ahead of Zynga’s CityVille).