RockYou Owns This Week’s List of Top Facebook Games by Growth in Monthly Active Users

By Chris Morrison Comment

Happy days continue for Birthday Cards and Zoo World, the two biggest Facebook apps from RockYou, on this week’s list of fastest-growing games by monthly average users (MAU), from AppData. The pair seems almost unstoppable, with Zoo World, the more game-like of the two, potentially ready to break 20 million users next week.

Here’s the full list:

Top Gainers This Week – Games
Name MAU Gain↓ Gain, %
1. icon Birthday Cards 45,831,329 +4,588,556 +10.01
2. icon Zoo World 18,008,311 +1,802,177 +10.01
3. icon FarmVille 76,677,249 +1,200,774 +1.57
4. icon Truth about friends 590,265 +590,117 +99.97
5. icon Happy Island 11,146,511 +534,124 +4.79
6. icon Gangster City 1,233,329 +527,156 +42.74
7. icon My City Life 798,564 +520,032 +65.12
8. icon Little Warrior 1,497,204 +440,125 +29.40
9. icon My Town 1,961,793 +410,417 +20.92
10. icon Wild Ones 2,603,987 +406,294 +15.60
11. icon MindJolt Games 16,454,075 +344,935 +2.10
12. icon Go to Hell 347,382 +281,970 +81.17
13. icon Mafia Wars 24,650,755 +252,460 +1.02
14. icon Texas HoldEm Poker 25,306,358 +239,485 +0.95
15. icon 開心寶貝 1,355,142 +196,668 +14.51
16. icon PetVille 18,133,636 +181,872 +1.00
17. icon Band of Heroes 1,158,846 +170,070 +14.68
18. icon Friends For Sale! 5,351,271 +164,341 +3.07
19. icon SPP Ranch! 265,854 +139,277 +52.39
20. icon Country Life 8,156,867 +138,984 +1.70

As we’ve noted before, RockYou has encouraged the growth of Zoo World in part by actually putting a copy of the game within Birthday Cards; players who get hooked will probably tend to go ahead and install the regular version of Zoo World for daily play.

However, the app company doesn’t seem to be hanging onto its players very well. Between a fifth a quarter of the average successful game’s users will visit daily; Zoo World, by comparison, is at 13 percent.

To think of it another way, Zynga, the most successful gaming company on Facebook, has about 70 million daily users. RockYou has roughly a third of Zynga’s MAU, but it would have to multiply its DAU by more than 10 to reach those numbers:

Skipping down to Gangster City, this new Mafia Wars-style game from Playfish is continuing to do fairly well, although it isn’t exploding. Little Warrior, from an unknown developer, popped up in the rankings a couple weeks back with GC, but is growing even more unevenly.

Two more to point out: My City Life and My Town. As the names indicate, both of these are city builder / Sims-style games. Broken Bulb Studio’s My Town has been appearing consistently on our lists of top growers, but it’s worth noting that My City Life, though it appeared more recently and is from another unknown developer, is currently growing more quickly.