Roadhouse Interactive acquires The Embassy Interactive

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By Mike Thompson Comment

Roadhouse Interactive announced this morning it has acquired  UFC Undisputed Fight Nation developer The Embassy Interactive, which has now been re-branded as Roadhouse Game Studios.

Although Roadhouse Interactive is known for web games like Family Guy Online and MechWarrior Tactics, it doesn’t yet have a presence as a Facebook game developer. With the addition of The Embassy Interactive, Roadhouse Interactive says it will begin working on games for Facebook, smartphones and tablet. We’ve reached out to ask if Roadhouse Game Studios will be creating licensed titles on these platforms, but have yet to hear back.

The Embassy Interactive is probably best-known for developing UFC Undisputed Fight Nation on Facebook. According to our traffic tracking service AppData, the game currently has 10,000 daily active users and 100,000 monthly active users, though it peaked in May 2011 with 116,000 DAU and 1.1 million MAU. Although the game is currently undergoing a traffic resurgence, it’s unlikely The Embassy Interactive would have worked on a follow-up UFC title as THQ recently sold the franchise’s video game rights to Electronic Arts.

Details of the acquisition were not disclosed at the time of writing. Roadhouse Interactive President Tarrnie Williams will be serving as the studio head of Roadhouse Game Studios. The Embassy Interactive co-founder Sebastian Reinzarz will stay on as Creative Director while co-founder Ryan Donaldson will serve as an external design advisor for Roadhouse Interactive.

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