Facebook Rolling Out Revamped Page Insights

By David Cohen 

The revamped page insights Facebook began testing with select page administrators in June have been refined based on feedback from those admins and are now being rolled out to all pages, along with some new features, the social network announced in a post on its Facebook for Business page.

Facebook said the people talking about this metric will be split into page likes, people engaged (unique users who have clicked on, liked, commented on, or shared posts), page tags and mentions, page check-ins, and other interactions with pages.

However, there will be no change to the way PTAT is displayed on pages, and statistics on PTAT are still available to page admins via the old exports and the application-programming interface.

The social network also changed the name of its virality metric to engagement rate, and it added clicks to the measurement.


Each post will also receive a post-specific scorecard that aggregates all metrics for positive interactions (likes, comments, shares, clicks) and negative interactions (hide posts, hide all posts, report as spam, unlike page), allowing page admins to analyze positive and negative metrics for each post side-by-side.

Page insights will also include more information about users who have engaged with pages’ posts, aiding page admins in pinpointing their target audiences.


And page admins can download the new page insights export and update their custom reporting templates, although those who choose to continue using the current export option will still be able to do so.

Facebook added that all APIs associated with the current page insights will still be available, adding that it will add new APIs for metrics as they become available.

The Facebook for Business post concluded:

We are still gathering feedback about page insights from page owners, and we would love to hear from you. If you have any thoughts about the new page insights, please select send feedback in the upper-right-hand corner of the interface, and let us know what you think.


Page admins: What do you think?