Report: Users Buy More Virtual Goods on New Years and Valentines Day Than Christmas

According to a report from Social Gold, New Year’s and Valentine’s Day discounts and themed items contribute more to boosts in sales of virtual goods than Christmas-themed items. The New Year’s gifts drove as much as 50% increases in revenues and Valentine’s Day drove as much as 48%. The fact that holiday related themed items and discounts increase sales is somewhat obvious, but the report goes on to look at some other interesting statistics.

The report also found that discounts on currency beat discounts on items.