Report: Smartphone commerce up 128% on Black Friday, 221% on Thanksgiving
Mobile commerce startup Branding Brand released today an analytics report for Black Friday sales on mobile devices detailing that there was a 128 percent year-over-year increase in Black Friday sales and a 221 percent year-over-year increase in Thanksgiving day sales.
Not only sales were up on Black Friday, visits were up by 101 percent, page views increased by 99 percent and the average order value decreased by 7.46 percent. Thanksgiving day visits were up by 103 percent, page views rose by 133 percent and average order value increased by 19 percent.
The Pittsburgh, Pa.-based
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