Report: Facebook to match user profiles with offline purchases for ad targeting

Facebook is partnering with data vendors like Acxiom, Datalogix and Epsilon to allow advertisers to match data from consumer loyalty programs with user profiles in order to target ads by offline purchase habits, according to Ad Age.

The social network did not confirm the report or offer any comment, but Ad Age cited an OMD social media director who has been involved in beta tests. The news is also in line with what we have heard from sources familiar with Facebook’s advertising plans, who told us that Facebook would soon introduce new targeting options based on data from outside of the social network.

Last year Facebook began working with Datalogix to measure how Facebook ads affect in-store sales.

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