According to new reports from Juniper Research and news site Cinema Blend, the mobile app market will expand to 160 billion downloads in 2017. Just in 2013, there is only a 80 billion download projection, which is already a significant increase year-to-year.
In its report entitled, “Future App Stores: Discovery, Moonetisation & Ecosystem Analysis 2013 – 2018,” Juniper Research discussed the app discovery and app store revenue. It also brought up new app discovery tools put in place to spread awareness to and increase downloads. The report specifically mentions the new Google Play Game Services feature which will make discovering apps that friends easier to find. It will also rank free apps higher than paid ones, increasing the total number of downloads for the year.
The numbers here show that the mobile market is constantly growing. Unlike other gaming platforms, mobile apps and downloads are not limited by hardware restraints and is the easiest to appeal to casual users. There are no signs of slowing for the industry.
For more information, refer to Juniper Research’s whitepaper available here.