RealNetworks' Glaser on Bundles, Ads and More
mocoNews has some snippets from RealNetworks CEO Rob Glaser‘s speech at Mobile Entertainment Live this afternoon, ranging from content bundling to advertising and mobile content open networks and, of course, the iPhone.
Glaser said that in areas where Real can bundle a ringtone, a ringback tone and a full song download and sell them at a discount, sales immediately rose. He also warned the industry to be careful with their advertising and mobile content because there are still a lot of phones with small screens running on slow networks out there.
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