Randall Rothenberg will return to the posts of president and CEO of the Interactive Advertising Bureau, which he held since 2007 until leaving for about two months to become executive vice president and chief digital officer at Time Inc.
During his tenure at IAB, the digital trade group has seen membership rise more than 50 percent and revenues more than double. IAB also opened a public-policy office, launched a campaign to promote creative excellence in interactive brand advertising, released relevant industry research, launched an effort to standardize online measurement, and saw its events become the industry’s central gathering points.
IAB chairman and IDG Communications CEO Bob Carrigan said:
We’re excited that Randall is taking the helm again at IAB. During his four-year tenure, IAB became the central trade association for marketing and media. With our industry at a critical point, we are pleased that Randall’s coming back to advance the work he’s done to date.
I am thrilled to be returning to IAB, to this superb team, and to a membership I feel honored to serve. As we prepare to convene IAB’s largest annual leadership meeting ever, there couldn’t be a more exciting time to lead this association. I’m particularly energized by the IAB Mobile Marketing Center of Excellence, the plans for an IAB Ad Lab, a groundbreaking cross-industry measurement-standardization initiative, and our efforts to assure that data usage and control are negotiated fairly and transparently among trading partners, with consumer rights squarely in the forefront. This will be a great year for IAB and its members.