REPORT: Most Questions Posted to Facebook Pages Remain Unanswered

By David Cohen Comment

QuintlyFBPagesResponseRate650Facebook pages are answering more questions posted by users, but more than one-half of those queries are still left hanging, according to the latest research from social analytics provider Quintly.

Quintly analyzed some 91,000 pages with more than 1,000 likes and examined a total of 18.6 million user-submitted questions, defining response rate as the number of questions answered within 14 days.

The last time Quintly performed a similar study, last May, it found an average response rate of 42.4 percent between Jan. 1, 2013, and April 30, 2014.

This time around, Quintly found that 45.4 percent of questions were answered within 14 days from Jan. 1, 2013, through Jan. 4, 2015 — up from last May’s study, but still below 50 percent.

Readers: Why do you think more than one-half of questions posted to Facebook questions remain unanswered?

Image of question marks courtesy of Shutterstock.

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