Pulp Fiction is this week’s top gainer in the People Talking About This metric for movie pages. The page, maintained by studio producer Miramax, saw 226,289 additional engagements this week. Despite coming in No. 1 at the box office this past weekend, Texas Chainsaw 3D comes in at No. 2 on the PTAT gainers chart.
We compile this list with our PageData tool, which tracks page growth across Facebook.
With some Hollywood executives questioning the value of Facebook fan pages and ads lately, the top 10 PTAT gainers are reflective of some of these studios’ marketing strategies. Out of the top 10 pages, only three of the films are currently in U.S. theaters: Texas Chainsaw 3D, Breaking Dawn and The Hobbit. Only one of the films has not been released yet: Oz The Great and Powerful. The other six are classic movie franchises with large fan communities.
|#||Name||People Talking About||Daily Growth||Weekly Growth|
|2||Texas Chainsaw 3D||280,396||+36,649||+162,379|
|4||Back To the Future||226,853||-7,094||+131,698|
|5||Official Grease Movie||127,845||+162||+115,934|
|7||Pirates of the Caribbean||245,409||+10,576||+115,024|
|8||Oz The Great and Powerful||118,814||+524||+92,512|
|9||The Lord of the Rings Tri…||170,918||+785||+75,565|
It is easier for older franchises to earn a larger PTAT because they usually have earned a large number of page Likes. Some studios can also leverage these pages to lead fans to upcoming projects. Though some pages are limited by entertainment ownership. For example, the Pulp Fiction page could have been used to advertise the new Quentin Tarantino movie Django Unchained, but the films belong to different distributers. Released just last Christmas, Django Unchained only saw 40,313 engagements in the last seven days.
Despite these limitations, Django Unchained could have used Sponsored Results, something already being done by Oz The Great and the Powerful. For example, as seen in the comparison below, Oz uses actors’ names for Sponsored Results search ads. Django does not use this strategy. They could have utilized this with terms like Pulp Fiction, Quentin Tarantino and Jamie Foxx.
Engagement is dependent on page Likes and page reach. For a new movie, it is unlikely to earn more than a million page Likes unless it belongs to a larger franchise or a studio devotes a big budget to advertising. For example, the only two pages on this week’s list that have fewer than one million page Likes are Texas Chainsaw 3D and Oz The Great and Powerful, yet they have a significant PTAT because of the content they share and the ads they’ve likely run to increase reach and engagement on that content..
Visit PageData to see more about the top talked about movie pages as well as other categories.