Professional Networking Site Identified Hires Zynga’s Brian Chu

By Devon Glenn 

In a move to improve its gaming platform for professional networking, Identified has hired former Zynga lead product manager Brian Chu as vice president of product.

During his tenure at the popular gaming company, Chu developed the product strategy for CityVille, which is currently the second largest Zynga game on Facebook, according to AppData. The UC Berkeley grad also worked at Deloitte Consulting, LLP and interned at

“Brian is well known in the industry as the very best in game design. He led an incredible team at Zynga and we are thrilled to have him join Identified,” said Adeyemi Ajao, co-founder and co-CEO of Identified in a statement. “Our goal is to build the best product team in the world and Brian was my top choice to lead that team.”

Identified had around 50 employees when the company raised $21 million in Series B funding led by VantagePoint Capital Partners and Capricorn Investment Group earlier this month. Chu will join the San Francisco-based company’s growing team of game designers, including director of product Leon Kitain. The former product lead for the Chinese Internet portal Tencent, Kitain also developed the online strategy for the gaming franchise “Pokemon.”

Identified’s board of advisors also include Zynga veterans Roger Dickey, who founded Zynga’s Mafia Wars, and Zynga director of product Miguel Sanchez-Grice.

Like the gaming company, Identified connects through Facebook to recruit and provide a social login for its 10 million registered users, 90 percent of whom are under the age of 29. (The company plans to integrate with other platforms in the future.)

Right now, the main gaming element is the Identified Score, which ranks users among their peers.  Eventually, the system will be able to provide feedback on how things like education and work history can affect a professional’s future success.

Image by Cartoonresource via Shutterstock.