Pretzel Crisps Double Facebook Likes In 36 Hours
Here's how Pretzel Crisps doubled its fan base in a day-and-a-half.
Most people like to save a buck or two when they can. The trick for marketers, as Pretzel Crisps discovered, is knowing where the customers are and how to attract them.
It turns out there were quite a few fans of Pretzel Crisps clicking around Facebook – and rewarding those customers with a money-saving opportunity was exactly the type of back-to-basics campaign that motivated fans to join the community.
The objective of the campaign was to drive fan growth on the Pretzel Crisps Facebook page by increasing the number of likes bestowed upon the brand.
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