Policy Roadmap: Facebook's New Popup Feed Form Rule Now in Effect

Last week, several new policy changes went into effect on the Facebook Platform. This week, another important new policy regarding the way developers can use Facebook’s News Feed “feed forms” has gone live: now, feed forms cannot be popped up without “explicit user intent.”

This means that developers can no longer show popup boxes prompting users to publish content to their profile (and thus their friends’ News Feeds) without users explicitly choosing to do so. Until now, many of the largest apps have grown by frequently and aggressively prompting users to publish content into the stream.

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