PMD Socialbakers launches unified analytics suite

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By S.H. Andras Comment

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Socialbakers, a Facebook Preferred Marketing Developer, announced Socialbakers Analytics V3.0, which features an enhanced analytics capability that allows the comparison of unlimited social profiles, benchmarks or custom groupings against a full set of advanced metrics.

Using Socialbakers Analytics V3.0, marketers can now create custom reports based on head-to-head performance across all pages and platforms and then have it all sent automatically to team members.

Jiri Voves, head of products at Socialbakers, said in a press release:

Today, there are more platforms to post to, more communities to manage, more campaigns to optimize, and more data sets to analyze than ever before. To make things easier, Socialbakers Analytics V3.0 will feature a new customizable, multi-platform dashboard that will offer a unified overview of all platforms — Facebook, Twitter, YouTube, VK, and later, LinkedIn, Instagram, and Google+ — in one view.

In addition to the social analytics suite, Socialbakers has also acquired social listening provider, Social Insider. This gives Socialbakers the ability to conduct in-depth multi-platform listening, trend analysis and data visualization.