Facebook Rewards Provider Plink Closes $3M Funding Round

By David Cohen 

Online-to-offline loyalty program Plink, which rewards its users with Facebook Credits, announced the closing Wednesday of a $3 million series-A funding round from Grotech Ventures.

Plink said it would use the funding to accelerate development of its platform for offline advertisers, as well as on member-acquisition marketing, and expanding its sales, marketing, and technology teams.

Plink users earn rewards by eating at restaurant chains including Arby’s, Burger King, Dunkin’ Donuts, Quiznos, Red Robin, and Taco Bell.

And following an agreement with digital gift card company Tango Card, announced in June, rewards from Amazon, The Gap, Home Depot, iTunes, Nike, and Target to Plink’s traditional offering of Facebook Credits.

Plink Co-Founder and CEO Peter Vogel said:

Connecting online-to-offline is a challenge for marketers. Plink bridges that gap, and Grotech Ventures’ investment brings nearly 20 years of successful experience, an enormous amount of industry know-how, insight, and strategic guidance to propel Plink to the next level.

Grotech Ventures General Partner Joe Zell added:

For consumers, Plink is a no-brainer. Why wouldn’t someone join and get rewards for going out to their favorite places? There’s no extra card to carry or steps a consumer has to take. In addition, Plink has already proven that huge national restaurant brands love the model, and it is already seeing significant increases in consumer purchases.

Readers: Have you tried Plink or similar reward offerings?