Facebook Places Pages Show Recommendations From Non-Friends, Prompt Users to Recommend
Facebook has expanded its “Recommendations” feature on Places Pages to now show endorsements from non-friends. Previously users only saw “Recommendations from friends” in the right sidebar. The site is also testing a new way to get users to write recommendations for Pages that are shown in a Page’s sidebar and published to the news feed. A small percentage of users are seeing a prompt to “Help your friends discover great places to visit by writing a recommendation for [currently viewed Page]” when they click the Like button for that Page.
The display of recommendations by non-friends, and the tested prompt if rolled out, could generate more news feed distribution and social endorsements for Pages, convincing more users to Like them.
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