Pinterest Adds Twitter's Nipoon Malhotra to Boost Product Monetization

Pinterest recently made a savvy hire, adding Nipoon Malhotra, who formerly headed up Twitter's brand advertising product team. Malhotra will serve as Pinterest's product manager of monetization, focusing mainly on ad tech.

Pinterest recently made a savvy hire, adding Nipoon Malhotra, who formerly headed up Twitter’s brand advertising product team, according to the San Francisco Business Times.

Malhotra will serve as Pinterest’s product manager of monetization, focusing mainly on ad tech.

Malhotra announced his new venture in a tweet.

Excited about starting at @Pinterest and the future ahead. Thanks @twitter for a wonderful time.

— Nipoon Malhotra (@nipoon) August 17, 2015

Before Twitter, Malhotra worked at Microsoft (on the Bing team) and Amazon.

He also discussed the move with San Francisco Business Times:

Pinterest is one of the most compelling, emerging ad platforms today. I