Pinterest Adds App Pins on iOS

By Justin Lafferty Comment


Pinterest is great for discovering a new recipe, an old dress or an inspirational quote. But now, you’ll be able to find relevant apps through the site as well. For Pinterest app users in the U.S. on iPhones and iPads, users can now discover and download apps through Pins.

Product Manager Julie Black explained in a blog post:

Now if you’re on your iPhone or iPad, you’ll see another kind of Pin: app Pins. Let’s say you’re Pinning workout inspiration to your Marathon Training board. If you see a fitness app that helps you reach your goals, you can download it right from Pinterest.

When you come across an app Pin, tap Install to download the app right to your iPhone or iPad without ever leaving Pinterest (you’ll only see app Pins when you’re using the Pinterest app on your iPhone or iPad).

Anyone can add a Pin to an app, but Pinterest has some tips for developers:

These new App Pins are part of Rich Pins, our broader effort to make Pins more useful. We’ve already added recipe, article, product, place and movie Pins to help people take action on the things they care about.

With more than 75% of traffic to Pinterest coming from mobile devices, we wanted to make finding apps for all types of interests a little bit easier.

When you come across an App Pin in the wild on an iOS device, you’ll see an app icon right on the Pin as well as an install button. Tap the button to download the app right to your iPhone or iPad.

Readers: What do you think of App Pins?