Pepsi Next Taps Funny Or Die For Facebook Taste Test

By David Cohen Comment

Technology hasn’t quite gotten to the point where you can taste a beverage over the Internet, but Pepsi is letting comedians and actors from Funny or Die do the work for Facebook users when it comes to its new Pepsi Next.

The beverage company is promoting its new cola with 60 percent less sugar with its Internet Taste Test on Facebook, which mines information from Facebook users’ profiles, including recent experiences and likes, to match them up with online personas created by the Funny or Die comedians and actors, gauging their reactions when they try Pepsi Next for the first time. The initiative was developed by digital agency The Barbarian Group.

Actor and comedian Rob Riggle kicks off the Internet Taste Test while watching his online persona sample the beverage and talk about his likes, and other participants include Internet mogul Gary Vaynerchuk and Internet meme Scumbag Steve.

A total of 12 Funny or Die comedians and actors will spend five days on four sound stages in Los Angeles shooting videos for the Internet Taste Test, which will be edited and delivered to selected users within 24 hours.

PepsiCo Beverages Head of Digital Shiv Singh said:

To launch Pepsi Next, we’re focused on getting consumers to “Drink It to Believe It” — even online, in a fun and uniquely digital way. The Pepsi Next Internet Taste Test demonstrates how a brand can utilize social media to create consumer-driven, personalized branded entertainment.