Pandemic Labs Has Some Advice For The 49ers (On Facebook, Not Football)

By David Cohen 

The San Francisco 49ers don’t need any unsolicited advice when it comes to football, since they will play for the National Football League title in Super Bowl XLVII Sunday, but social media agency Pandemic Labs) has some advice for the club when it comes to its Facebook page.

In a post on its Context Over Dogma blog, Pandemic Labs had the following advice for the 49ers regarding the team’s Facebook page:

It looks like you’re enjoying an extra 2.5 million interactions this month thanks to that NFC Championship win. The extra interactions brought your engagement rate up from a somewhat respectable 0.70 percent to a whopping 1.59 percent.

You’re approaching the Super Bowl and Facebook page dominance, but there are still a few areas where you can improve, most notably the timing of your content. Take a look at the graph below.

Your fans love to engage with your content when you post it between 11 p.m. and 4 a.m. ET, but these are some of your lowest volume posting times. Instead, you post mostly at 1 p.m. and 2 p.m. ET and experience some of your page’s lowest average engagement per post.

You’re also posting a lot on Sunday (a given) and doing very well. But your second-best day, Saturday, has gotten the fewest amount of posts in the past 30 days. What gives? People are gearing up for game day and you’re leaving them hanging.

We would never suggest posting only at one time, but we also can’t argue against the preferences of your fan base.