Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
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In addition, Baratte, from KRDS, a Facebook Preferred Marketing Developer, noted that page admins can choose the destinations that users who click the call-to-action buttons on iOS and Android devices will be directed to.
Facebook said in introducing the feature:
Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help pages drive business objectives.
Designed to bring a business’ most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.
Online retailer Dollar Shave Club has been testing call-to-action buttons on its page, and director of acquisition Brian Kim said in the Facebook for Business post:
Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5 times higher conversion rate versus other comparable social placements aimed to drive new user acquisition.
The screenshots below are courtesy of Baratte and Gamba.
Page admins: Are you seeing anything similar on your pages yet?