Facebook, Bookmaker Paddy Power Team Up On Real-Money Horse Racing, Soccer Gambling In U.K.

By David Cohen 

Facebook’s foray into real-money gambling in the U.K. is not limited to games from Zynga, as the social network also announced an agreement with bookmaker Paddy Power to launch Paddy Power In-Play!, which will allow U.K. users to wager on horse racing and soccer, Mail Online reported.

News of the Paddy Power deal follows Zynga’s launch of real-money Facebook gambling games including ZyngaPlusPoker and ZyngaPlusCasino in the U.K., where online gambling is legal.

Both Facebook and Paddy Power insisted that “rigorous safeguards” are in place to prevent users under 18 from accessing Paddy Power In-Play!, according to Mail Online, and the social network said underage users will not even be able to view ads promoting the game.

Facebook Head of Social Casino Partnerships Will Collins told Mail Online:

Given the popularity of sports betting in the U.K., we’re delighted to be welcoming Paddy Power onto the Facebook gaming platform with an innovative gaming experience.

A Facebook spokesman added:

Online betting is a popular and well-regulated pastime in the U.K. Our carefully chosen partners work within stringent regulatory guidelines to ensure that their products and services are used safely and responsibly by adults. These products will be invisible and inaccessible to people aged under 18 on Facebook.

And Paddy Power Online Managing Director Peter O’Donovan told Mail Online:

The launch of the first real-money sports betting product on Facebook is testament to Paddy Power’s e-commerce and technology capabilities.

Readers: Do you see real-money gambling as a lucrative business for Facebook and its partners, or is it too risky?

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