Tapjoy Releases Free Version of its Ad Optimization Platform

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By Christopher Mack Comment

Tapjoy SDKTapjoy has introduced a new version of its free advertising optimization platform, tailored specifically for the highly saturated iPhone.

Having been around for a while now, Tapjoy’s past versions have made use of seven different ad networks, to provide revenue options. However, this newest version of platform is what peaked our interest as it now comes with a full set of app analytical tools, from Pinch Media, all in one simple dashboard. Granted, many developers may have an analytics system they currently use, but Tapjoy provides a viable alternative for an ever growing mobile field.

As it stands, the additional analytics tracks a number of the most important pieces of user information including feature usage, demographic reporting, and advertising performance. Furthermore, The Tapjoy SDK also allows for greater revenue potential through ad optimization, virtual goods monetization (through Offerpal), rewarded installs, customizable gaming features, and even wagered tournaments (something that we have seen only twice before with PayoutHub and more recently Come2Play) and user challenges.

As a game developer themselves, Tapjoy does have an understanding of the needs of the game creator. With popular iPhone games such as TapDefense, TapSudoku, and TapWord backing their name, the mobile developer has indeed learned a lot from creating these top apps, and states that they have done their best to include all those key lessons into the features of its latest SDK.

Certainly Tapjoy SDK offers a great option for optimizing any iPhone game, and really does provide a means to move more resources to the creation of a great title rather than worry too much about monetizing it. Interested parties can check out more at Tapjoy.com.

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