Opera Mediaworks turns one, launches AdMarvel for Ad Networks


By Brandy Shaul Comment


Mobile advertising company Opera Mediaworks has announced the launch of its latest mobile ad-serving and monetization product, AdMarvel for Ad Networks. The platform supports mobile phones, tablets and connected TVs, and aims to help advertising companies build, optimize and manage their own ad networks.

AdMarvel for Ad Networks allows publishers to deliver directly-sourced campaigns across their owned and operated properties, as well as reaching onto Opera Mediaworks’ premium mobile network. The platform supports rich media ad units, including video and audio ads, and gives companies further access to building their own rich media ads thanks to Opera’s “Studio” tool.

Also announced today is the launch of OMAX 2.0, Opera’s Ad Exchange, which provides a real-time marketplace for automated buying and selling of mobile media. Publishers using the AdMarvel platform can now open up their inventory to real-time bidding, creating competition, which leads to better monetization.

“Opera Mediaworks has been investing heavily over the past year in fine-tuning its network product offering by allowing sales houses from all over the world to buy access to premium mobile audiences in over 24 different content verticals, while also providing an inventory monetization platform to help networks make the most out of their unsold mobile, tablet and connected TV inventory,” said Mark Fruehan, President of Publisher Services at Opera Mediaworks.

Opera Mediaworks is celebrating its one-year anniversary, with an increase in revenue of 134 percent from Q1 to Q4 of 2013. The company manages advertising on more than 14,000 mobile sites and applications, and reaches more than 500 million unique mobile consumers around the world each month.

More information on any of Opera’s tools is available on the company’s website.