Partnership Between Facebook, NBC Olympics To Mix TV And Social Media

By Justin Lafferty 

Can’t outrun Jamaican sprinter Usain Bolt or defend USA basketball star Kevin Durant? You can still be a part of the 2012 London Olympic Games through NBC and Facebook. The social network and the TV network announced a partnership for the Summer Olympics. People who like the NBC Olympics page on Facebook have access to exclusive content and the Talk Meter, a new data tool.

In addition to connecting with fans through the page, NBC Olympics has launched an application, where you can share with friends stories about your favorite athletes or any other NBC Olympics content. The Olympic Games take place in London and start July 27.

The partnership will also serve as the launch platform for Talk Meter, which will inform viewers about stories, results, athletes, and events that other fans of the Olympic Games are talking about on Facebook. So even if you’re not on Facebook, you’ll be prompted to log on while you’re watching the Games on TV.

A press release from Facebook notes that NBC will work closely with the social network to produce on-air social media segments that will be shown throughout the NBC network. Poll results from the NBC Olympics page will also be shown on TV.

NBC isn’t the only major network using social media to reach viewers. BBC also recently launched an Olympics app.

Facebook Strategic Partner Manager Andy Mitchell commented about the new relationship in a press release:

With the Olympic Games being one of those rare cultural moments that everyone talks about, people will watch the games on NBC and engage with their friends and favorite athletes on NBC Olympics’ Facebook page. NBC’s viewers will get to see what Olympic athletes and others connected with the Games are talking about on Facebook, adding a new element to NBC Olympics’ coverage. By sharing what they choose to watch on, people will identify the events and highlights that are important to them and discover other Olympic moments through their friends.

Readers: How would you like to see Facebook mixed in with the Olympics?