New Old Spice Guy Fabio Challenges Isaiah Mustafa To A Duel, Tomorrow 9AM

Fabio says, "The old Old Spice guy was no good. He give you diamonds from a clam fish? Dumb." He then let’s Isaiah Mustafa know what’s up. "Fabio challenges you, old Old Spice guy! 9am tomorrow, Internet."

Last week Old Spice launched a new campaign featuring Fabio and we couldn’t help but ask, “Is Old Spice trolling?” With his long flowing hair and broken English, the aging Italian fashion model seemed to be an odd choice for the new face of Old Spice, and fans were far from pleased with the decision.  We had our fingers crossed that it was all a big joke.  Now it looks like Old Spice does indeed have a trick up its sleeve. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in