Offerpop Simplifies Brand Campaigns on Twitter/Facebook

Officially launching today is the Offerpop social marketing platform for creating, running and measuring campaigns on Twitter and Facebook. The suite of applications is designed to help retailers, brands and community owners - and the agencies that serve them - streamline their social marketing, engage more effectively with customers and boost conversions. Initial users of Offerpop's apps on Twitter include City Sports, Dymocks, iGreenBuild.com, Layla Grayce and Overnight Prints. According to the company, the applications to create professional looking social media campaigns are designed to be easy-to-use, with no coding or training required. Looking at the screen shot of the user interface below, one would be hard-pressed to argue with that claim. The Offerpop platform features the ability to rapidly customize, schedule and reuse campaigns, automatically create branded landing pages and deliver offers in a variety of formats, including clickable links, public or private landing pages and coupons. Once launched, marketers can track all active campaigns and monitor results in real-time - including reach, virality, clicks, new followers/fans and the most influential participants. Apps include: New Follower - automatically send a welcome message or a special offer to new followers to help engage and boost conversions. Offer - promote events and offers to followers/fans and anyone else on the Web, by directing viewers to a branded landing page with details and updates. Exclusive - share exclusive offers with your followers/fans to maintain loyalty, while also encouraging people to become a follower/fan if they're not already. Viral - allows design of social promotions that spread through word-of-mouth and help you reach new customers through the social graph on Twitter and Facebook. "Offerpop has provided us with some exciting ways to offer promotions to our followers, along with metrics-based reporting that allows us to easily measure our social marketing efforts." - Wendy Estes, co-founder of Offerpop user Layla Grayce. Offerpop is an "all-you-can-eat" Web-based service for everyday use for which companies are charged monthly. The company is upfront about its unlimited-use, monthly subscription fees, based on the number of followers or fans. A brand with less than 500 followers would pay $100/month, one with less than 5,000 followers would pay $250 per month and one with less than 25,000 followers would pay $999 per month. Special pricing is offered to agencies. Offerpop for Twitter is available now, with a free 14-day trial, and the company is signing up beta customers for its Facebook apps. Because customers are running their own campaigns, the application operates within Twitter's current terms of service.

Social Pro Daily

Offerpop Simplifies Brand Campaigns on Twitter/Facebook

Neil Glassman

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Neil Glassman