This morning, the Obama-Biden campaign announced that has launched Facebook Connect integration at My.BarackObama.com, the grassroots organizing social network set up by the Obama campaign many months ago. The integration will allow users to find their Facebook friends who are also on the site, and will automatically publish users’ activity on the site (like signing up for a campaign event or to make phone calls) on their Facebook wall feed.
In some ways it comes as no surprise that the Obama campaign would launch Facebook Connect support early on, as Facebook co-founder Chris Hughes now runs many of Obama’s social media efforts. It will be interesting to see how much of an impact the integration will have in the final 2 weeks of the campaign season, and potentially beyond.
From the Obama campaign:
Here’s how it looks:
Seeing Facebook friends who are also members of the site:
Inviting Facebook friends to My.BarackObama.com:
Update: A Facebook spokesperson says the company is staying “proactively non-partisan” in reaching out to both parties. “We also introduced Facebook Connect to the McCain internet team but they decided not to pursue it in the early stages,” Facebook says.