NPD: Smartphone penetration rises to 70 percent in Q3
Smartphone penetration rose to 70 percent in Q3 2012 according to market research company NPD’s Mobile Phone Track service.
Up from 66 percent last quarter, NPD cites Android as the driver for the increase, which had a unit volume increase of 25 percent, as its smartphone market share went from 59 percent to 63 percent. Apple’s iOS unit volume increased as well, up 16 percent, and the Cupertino, Calif.-based company’s market share stayed the same at 31 percent.
ComScore
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in