Despite many insiders feeling that Google Plus’ time has come and gone, the search giant is doubling down. Google announced recently a relaunch of its Google+ social network.
While the look of your Google+ timeline might not look drastically different, Google is rebuilding Google+ around two popular features — Communities and Collections. Google claims that Communities averages 1.2 million new joins per day.
Eddie Kessler, Google’s director of streams, blogged about the new-look Google+:
Today, we’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center. Now focused around interests, the new Google+ is much simpler. And it’s more mobile-friendly—we’ve rebuilt it across web, Android and iOS so that you’ll have a fast and consistent experience whether you are on a big screen or small one. You’ll need to opt-in to this new version of Google+ on the web to see the changes—check out our Google+ post for more on how to give it a try.
Collections allows users to group posts by topic and curate their own lists (or follow previously established lists). Communities serve as a gathering place for Google+ users interested in a certain topic or idea.
Google product director Luke Wroblewski discussed what’s new:
Today we’re taking a big step toward making Google+ an even better place for your interests. To do so, we’ve drastically simplified nearly every aspect of the product. You’ll see this clearly in our new navigation centered around Collections and Communities. Collections let you immerse yourself in content about topics like surfing (goo.gl/vvv5QD) or tiny tilt-shift photography scenes (goo.gl/nWyicL) . Communities enable groups of people with the same interests to join up and geek out on anything from Game of Thrones (goo.gl/aaqtgq) to Painting (goo.gl/kmlM7m). With Collections and Communities, discovering amazing things is simple: just follow or join whatever happens to pique your interests.
Readers: What do you think of Google+ now?