Nielsen’s new Twitter TV ratings officially launched this week, a Twitter companion to the company’s standard television viewership stats that quantify the number of users who post and view tweets about popular TV shows in real time.
The new data is instructive about what shows are most tweeted about, when people tweet during TV shows, and how many impressions each tweet gets.
Here’s the top 10 tweeted-about list of TV shows from the Nielsen Twitter TV Ratings launch:
Breaking Bad blew the other top 10 members away, thanks to its buzzy series finale, which generated a massive 1.24 million tweets.
A quick guide to the numbers:
Unique Authors and Tweets are a measure of relevant Twitter activity from three hours before, during, and three hours after an episode’s initial broadcast, local time. Unique Audience and Impressions measure the audience of relevant tweets ascribed to an episode from when the tweets are sent until the end of the broadcast day at 5 a.m.
The data includes new/live primetime and late fringe episodes only and excludes sports events (hence why Sunday football isn’t on here). Also, Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.
As we pointed out in previous coverage, just because a television show is popular on Twitter that doesn’t necessarily translate into huge viewing figures for broadcasters – and vice versa.
But it’s interesting data nonetheless, especially in consideration of buying Twitter advertising and planning cross-platform TV promotions.
You can check out each week’s top ten on Nielsen’s Social Guide website, or subscribe to it and get the updates automatically.