Nielsen: Average US User Now Spends Over 4.5 Hours Per Month on Facebook

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Research film Nielsen has just released new metrics on the web’s largest and stickiest websites. The results? You guessed it: users are spending more time on Facebook than other popular sites from Google, Yahoo, Microsoft, and AOL.

Top 10 Parent Companies/Divisions for June 2009 (US, Home and Work)


Source: Nielsen NetView

In June, time spent per person increased by over 25% to 4 hours and 39 minutes per person per month (that’s over 9 minutes per user per day, on average), according to Nielsen.

Meanwhile, time spent increased on Google sites to 2 hours and 31 minutes per person per month, but decreased on Microsoft and Yahoo sites. Time spent on News Corp sites (which includes MySpace) also saw a big jump during June.