NEWS FEED: Facebook Targets Click-Baiting, Favors Link Format vs. Links in Captions, Status Updates

Facebook’s next steps to improve the content users see in their News Feeds include taking aim at click-baiting headlines in posts from pages and emphasizing links that are shared via the social network’s link format over those shared in photo captions and status updates.

ClickBaiting650Facebook’s next steps to improve the content users see in their News Feeds include taking aim at click-baiting headlines in posts from pages and emphasizing links that are shared via the social network’s link format over those shared in photo captions and status updates.

The social network said the move against click-baiting headlines should only affect the pages of “a small set of publishers” that repeatedly deploy the tactic, and Research Scientist Khalid El-Arini and Product Specialist Joyce Tang explained the reasons behind the move in a Newsroom post:

“Click-baiting” is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see.

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