Twitter is testing a new homepage that the company hopes will improve the conversion rate of visitors to its platform into actual users of the service.
Yesterday we reported that Twitter was testing a new ‘Instant Timeline’ for new users signing up to the platform to better retain their attention, and this week the company is also trailing a new homepage for the Twitter website which comes pre-populated with content.
Twitter’s current homepage for non logged-in users is a pretty bare bones affair. Check it it out below.
The new homepage displays a range of tweets that can be filtered by different categories, such as featured, sports, entertainment, technology and lifestyle, displaying content from popular users and brands on the network.
Twitter announces its Q4 2014 earnings tomorrow, and as usual investors will be looking for signs of user growth and higher overall engagement. These new features, while welcome, are probably a few months too late, and are unlikely to make much of an impact on the market’s reaction to Twitter’s financial report. Still, it’s a positive step forward, and could have a big impact on the Q1 2015 numbers.