New Social TV App Launches Support for 85 Local Stations
It looks like Social TV is beginning to pick up steam. Various campaigns for sporting events and television premieres have utilized elements of Social TV to great success, and the 'second-screen' experience has become a buzzword for television companies looking to engage their users. ConnecTV, a slick iPad application has just announced a major partnership with 85 network television affiliates that will bring Social TV features to local stations.
It looks like Social TV is beginning to pick up steam. Various campaigns for sporting events and television premieres have utilized elements of Social TV to great success, and the ‘second-screen’ experience has become a buzzword for television companies looking to engage their users. ConnecTV, a slick iPad application has just announced a major partnership with 85 network television affiliates that will bring Social TV features to local stations.
Let’s say you live in Detroit and are watching WDIV Detroit, a local TV station that carries a full spectrum of programming from soap operas to talk shows to sitcoms to the news.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in