Facebook announced Wednesday that the redesigned like and share buttons it introduced last month are now available to all pages, and that page administrators can now adjust the width of embedded posts to anywhere from 330 pixels to 750 pixels.
The social network also cited statistics revealed by Shareaholic earlier this week, particularly the fact that average referral traffic to media sites had skyrocketed by more than 170 percent year-over-year, and that referral traffic from the social network grew 47 percent in November alone, with Facebook accounting for more than one-sixth of average sites’ referral traffic.
Facebook offered more details on the new features in a post on its developer blog:
In early tests over the past month after launching the new like and share buttons, we’ve seen more than a 5 percent lift in likes and shares across the Web. This is significant, given that both buttons are viewed more than 22 billion times daily. Based on these results, we’ve rolled out the new design to everyone and extended it to the follow and like box plugins, as well.
We’re making it possible for publishers to adjust the width of embedded posts on the desktop Web. You can set the width from 330 to 750 pixels directly in the embed post dialog.
On mobile web, embedded posts now automatically scale to the width of the container.
Readers: What do you think of the new features Facebook announced for publishers?