Nearly half of smartphone consumers make digital purchases -- Millennial Media
A comScore study commissioned by Millennial Media finds that outside of paid app downloads digital purchases of entrainment rank highest, with 47 percent of smartphone consumers having bought a movie, TV show, music or e-book.
Clothing or accessories came in at second place with 37 percent having made such a purchase (more about mobile apparel shopping here), while tickets for movies, concerts, theater or sporting events came in at third place with 35 percent.
When asked why they made the purchase using a mobile phone instead of online or in person, 63 percent of participants listed on-the-go convenience as their most important reason.
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