Founder of NaNoWriMo Tells How He Created a Following Without Social Media

Chris Batystarted a fiction writing movement without the help of Facebook and Twitter. Back in 1999, Baty was a 26 year old who shared a love of books with his friends and wanted to give one of his crazy ideas a try. With six writers and 50,000 words down in 30 days, the experiment was a success.

Today, NaNoWriMo has over 226,000 participants in 90 countries around the world. But how did Baty attract so many followers sans social media? In the latest Mediabistro feature, he tells how the movement grew:

If you had to credit one single catalyst as the reason for NaNoWriMo’s breakout success — in the pre-social media era — what would it be?
The amazing thing is it was truly word of mouth in a time when there were not a lot of easy ways to spread [the word].

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