MTV Using Viddy For Video Music Awards

By Mary C. Long 

Will you be watching MTV’s Video Music Awards this year? If so, plan to pay close attention or else you might miss some of the interviews!

According to the Huffington Post, “MTV is having scores of its staffers at the September 6 Video Music Awards use Viddy, a video sharing platform that allows users to upload and share 15-second videos, says Colin Helms, MTV’s SVP for Digital in this interview with Beet.TV”

As we mentioned just over a month ago, journalists were calling Viddy “the Instagram of video,” as its quick clips took Facebook by storm. But then Facebook did a one-two knockout and it all but disappeared from the platform.

Viddy is now being called “the Twitter of video” thanks to its hallmark supershort clips, which run for 15 seconds. It will interesting to see if Twitter comes out with a comparable competitor in the coming months to capture these quick bytes.

MTV wants to be on every platform and create unique and authentic experiences for viewers. How better to do that than with ‘man on the street’ style footage?

Here’s the MTV SVP sharing more detail about why they’re using Viddy:

(Using phone to record video image from Shutterstock)